Today we are essentially operating in a global market. In this era of crumbling economics barriers, the customer reigns supreme. The successful enterprises in this fiercely competitive economy are those which are able to ensure a high level of customer satisfaction and at a considerably low cost. The focus today is not on meeting the customer's expectations, but on exceeding them. The stategic role of Logistics and Supply Chain Management in this regards becomes vital.

Preface

Acknowledgements

PART 1

INTRODUCTION

PART 2

ELEMENTS OF L&SCM

PART 3

LOGISTICS ADMINISTRATION

PART 4

CASE STUDIES