Entrepreneurship and Business Management For BBA by Dr. Shuvendu Dey

Entrepreneurial development is the key to economic development of a country, especially developing countries like India. By setting up an enterprise, the entrepreneur not only generates self employment but also ensures creation of job opportunities for others. But, management of an SME or a startup is quite challenging and requires very high level of dedication and use of modern management techniques. This book is a modest attempt at trying to address the concerns of the entrepreneurs of our country.
The book tries to cover the BBA syllabus of different universities. An earnest attempt has been made for presenting various technical aspects in the simplest manner possible.

At the end, the author would like to acknowledge the contribution of various sources of academic materials used for writing this book such as journal articles, web sites, newspaper clippings, books on the subject etc.