Distribution and Retail Management by Dr. Shuvendu Dey

Distribution and Retail Management by Dr. Shuvendu Dey

Publisher - SUNRISE PUBLICATIONS

It gives the author great pleasure to present the first edition of the book on “Distribution and Retail Management”. This book is written as per the revised syllabus for the teachers and students of management programmes of various universities and institutes.

Distribution and Retail Management, as a composite function of marketing focuses on the development of a sound distribution and retail management strategy, the management of marketing channels, and retail management in a business organization. Rapid changes in technology, a higher level of customer orientation, the globalization of business, and increasing competition have made distribution and retail management critical for the success of any business enterprise.

This book is primarily aimed at students enrolled for management programmes. The objective of the course is to develop an understanding about the role of marketing channels, distribution and retailing. The course is also designed to prepare students for positions in the retail sector or positions in the retail divisions of consulting companies. Given its practical orientation, the book will also be a useful resource to practicing company executives and other professionals active in the field of distribution and retail management.

It also covers application of technology and cross-functional integration in the areas of distribution and retail management. The book presents the complexities involved in managing the third ‘P’ of marketing, namely, place.

At the end, the author would like to acknowledge the contribution of various sources of academic materials used for writing this book such as journal articles, web sites, newspaper clippings, books on the subject etc. 

1. Introduction to Entrepreneurship
Meaning, elements, determinants and importance of entrepreneurship and creative behavior; Entrepreneurship and creative response to the society’s problems and at work; Dimensions of entrepreneurship: intrapreneurship, technopreneurship, cultural entrepreneurship, international  entrepreneurship, netpreneurship, ecopreneurship, and social entrepreneurship
2. Entrepreneurship and role of Business Houses and Family Business in India
Concept of business groups and role of business houses and family business in India; The contemporary role models in Indian business: their values, business philosophy and behavioural orientations; Conflict in family business and its resolution
3. Support Structure for Entrepreneurs in India: Public and Private
Public and private system of stimulation, support and sustainability of entrepreneurship; Requirement, availability and access to finance, marketing assistance, technology, and industrial accommodation, Role of industries/entrepreneur’s associations and self-help groups, The concept, role and functions of business incubators, angel investors, venture capital and private equity fund
4. Sources of Business ideas
Significance of writing the business plan/project proposal; Contents of business plan/project proposal; Designing business processes, location, layout, operation, planning & control; preparation of project report; Project submission/presentation and appraisal thereof by external agencies, such as financial/non-financial institutions
5. Mobilising Resources
Mobilizing resources for start-ups; Accommodation and utilities; Preliminary contracts with the vendors, suppliers, bankers, principal customers; Contract management; Basic start-up problems

Dr. Shuvendu Dey
Dept. of Business Administration
Siliguri Institute of Technology  
(Techno India Group)
Siliguri, West Bengal