Corporate Strategy by Dr Parul Arora MBA 2nd sem

Corporate Strategy by Dr Parul Arora MBA 2nd sem

M-202: Corporate Strategy  

SECTION-A
Unit	Course Description	Sessions
I	Introduction of Strategic Managemnt:  Strategic Management: Introduction, Nature & Scope, Need, Strategic Decision Making. Strategic Intent Through Vision and Mission Statements, Core Competencies of Business. Need for Explicit mission, Components of Mission Statement, Formulation of Mission & Objectives and their Specificity. Goals and Objectives of Business.	3
II	Environmental Scanning:  Component of Environmental Scanning-SWOT Analysis, Scanning of Socio Economic, Technological, Political Environment, Techniques for Environmental Analysis. Industry Analysis: Porter’s Approach, Environmental threat & Opportunity Profile.	3
III	Internal Environment Scanning:  Factors of Internal Analysis; Marketing & Distribution. R&D & Engineering, Production & Operations, Finance & Accounting, Corporate Resources & Personal Factors, Analyzing Strengths & Weaknesses of Enterprise (SWOT). Value Chain Analysis, 3 20 | Syllabus of I and  II Semester MBA 2020-2021 Approved by BOS and FOMS	3
IV	Strategy Formulation- Business Strategy: Generic Business Strategies, Tactics for Business Strategies, Business Strategies for Different Industry Condition, Tools and Techniques for Strategic Analysis: Porter’s Five forces Model of Competition. SWOT Analysis, McKinsey’s 7’s Framework; GE-9 Cell Model, Bostan’s Consultancy Model. Components of Competitor Analysis, Strategic Plan.	4
V	Strategy Formulation- Corporate Strategy: Grand Strategies –Stability, Growth, Retrenchment & Combination Strategies- Modernization, Diversification, Integration, Merger, Take-over and Joint Venture Strategies, Turnaround – Divestment and Liquidation Strategies.	4
VI	Strategy Implementation: Nature of Strategic Implementation; Barriers to Strategy Implementation, Interrelationship of Formulation and Implementation Resource Allocation, Factors Affecting Resource Allocation, Values, Ethics and Strategy, Social Responsibilities and Strategic Management.  Corporate Governance – Introduction & Meaning, Different Stakeholders, Ownership & Management, Governing Board, Governance Issues, Governance & Strategic Implementation.	4
VII	Evaluation and Control: An Overview and Nature of Strategic Evaluation and Control, Importance of Strategic Evaluation, Barriers in Evaluation, Strategic Control, Operational Control, Techniques of Strategic Evaluation and Control.	2
VIII	International Strategy: Opportunities and Challenges of Operating Internationally, Strategy in a Global Context, Multinational Corporation.	1

                                      SECTION-B

At least one Case/Problems from each unit/ Questions will be case/inferences/application based.