Corporate Strategy by Dr Moumita Ghosh MBA 3rd sem

Corporate Strategy by Dr Moumita Ghosh MBA 3rd sem

Mb 302: CORPORATE STRATEGY

 MODULE I

Chapter 1

Strategic Management: Objectives, policies, Tools – Balanced Score Card, Strategic Management process.

Chapter 2

Environmental Scanning: SWOT Analysis, External Environment Analysis (Economic, Legal, Political, Social, Geographic, Technical); Internal Environment Analysis – Strategic Advantage Factors (Finance, Marketing, Production, HR, R & D, etc.)

Chapter 3

Strategic Planning: Corporate; Functional and Managerial Goal Setting; Positioning Organization, Models for Resource Allocation, Environmental Turbulence Strategic Investment, Strategic Entry

Chapter 4

Formulating Strategies: Corporate, Administrative/Executive and Operating Levels, Developing Functional Strategies – Production/Operations, Finance, Marketing, HR, Materials, R & D; BCG Matrix, Portfolio analysis.

                                                                                             

                                                                                                     MODULE II 

Chapter 5

Implementation of Strategies: Role of Managers, Leadership, Strategic Control System and Measurement, Structural Implementation, Functional Implementation.

Chapter 6

Strategic Actions: Mergers, Acquisitions, Diversification, Joint Ventures, De-Merger, etc.

Chapter 7

Evaluation of Strategy: Need, Problems, Criteria for Evaluation (Qualitative/Quantitative), Process of Evaluation

Chapter 8

Case studies: Strategic Planning and Management